(720)- 552 -1188
STICKERGIANT
Content Strategist
Who doesn't love stickers? While working as the Content Strategist at StickerGiant, it was my job to spread the love of stickers. That entails collecting a ton of data from multiple sources and interpreting that data to make quality content.
​
Some highlights from my time at StickerGiant include strategizing and executing the social media campaigns for our small business Saturday campaign we called "Small Business Every Day" and our 2022 National Sticker Day campaign
​
Fun fact: Through working for StickerGiant, there is now a GIF of me on Giphy that has OVER 300,000 views
PROJECTS AND HIGHLIGHTS
Take a Look
SMALL BUSINESS EVER DAY
Customer Based Marketing
When November 2021 rolled around, we decided to put a StickerGiant spin on Small Business Saturday. For us, that meant using the entire month to highlight the incredible stories of our customers.
Using short videos we showcased the everyday stories of some of the small businesses that choose StickerGaint for their stickers and label needs.
​
From local artists to artisan popcorn makers, we used the entire month of November to celebrate the diversity of entrepreneurs across every corner of America.
​
A secondary accomplishment of the Small Business Everyday campaign was allowing StickGiant to introduce more video content in our social media strategy.
DO YOU SAY GIF OF JIF
Showcasing the human side of an E-Commerce Platform
Human interaction can be quite difficult for an entirely e-commerce brand. How do you put a face to the check-out button?
​
GIFs are a universal language that have helped freinds, family and colleagues communicate when the right words can't be found. Taking inspiration from the success of MailChimp StickerGiant lauanced its own Giphy and Tenor accounts.
​
StickerGiant's Giphy and tenor accounts have proven to be incredibly successful. StickerGiant Giphy and Tenor have attracted over 1 billion views and over 650 GIFS uploaded, with many GIFS genorating tens of millions of views.
​
To pull this feat off took incredible planning and cooperation from all departments.
As a content strategist, I helped develop different GIF ideas, guide fellow teamates through the process of making gifs, and uploaded and keyworded all gifs for optimal success.
​
​
PENELOPE THE PIG GOES TO MARKET
Helping Brands Grow
This ad was created for StickerGiants Spring/Summer 2022 marketing campaign that targets local farmers and growers.
​
This ad charts the consumer journey of a local farmer from farm to market. Along the journey stickers and labels are used to highlight how important strong branding will help farmers and growers expand their brand.
As a member of the marketing team I helped develop the concept by doing research on the local famers, creating desings task for StickerGiant's freelance videoographer and graphic designers, and developing the script.